Everything you should know about SEO


Internet marketing is dynamic and because of its unique way of tracking the traffic, it’s growing at a thunder bolt speed.

Search engine optimization is not very difficult as many say but it seems difficult because of its complexities that you need to tweak and adjust to work better. These complexities can be mastered and attained easily with certain SEO disciplines and that’s what you will be learning in this blog post.  This blog post may help you in the basics of SEO. But definitely, it will help you rank better than before.

Let’s jump into the three topics that you might want to learn before you actually start your SEO journey.

The necessary elements to get the high keyword rankings:

When location becomes the magic spell to the real estate industry, then the magic spell for the high ranking keyword is SEO.

The search engines use special algorithms to understand what keyword that each blog has used and based on the context of the content, the search engines brings the webpages based on the search queries.  So this means, based on the relevancy of your keyword employed and the context of the content and matched to the users search query gives the high ranking for you blogs or blog post in the SERP.  By adding relevant keywords and keeping the content precise, simple and relevant to the users search query helps the search engines to do their job a lot easier and faster.

Suppose, if you are selling a book on “Blogging,” your content should relevant to “Blogging” and it should have keywords may be like “Professional blogging for beginners, blogging for newbies, or ProBlogger Blogging methods and techniques etc.,” and more importantly you must know what are the specific areas that your keyword should be placed in your content.

The benefits of SEO – Compliant Blog:

Designing you blog SEO Friendly, it helps you to tailor you blog to follow the rules and regulation of search engines and communicate well with them and make them understand what the blog is all about. Basically, your blog should able to allow the search engines spiders to absorb and digest easily the juicy content in your blog without these spiders encountering any red flags while these spiders crawls your blog’s content.

The search engine spiders and your blogs content communicate with each other through metadata. Metadata is nothing but, it is a combination of the page title, the description tag and keywords tag. This metadata should contain relevant keywords on the subject that you’re intended to explain to your readers through that blog post. But remember, the metadata should not be stuffed with keywords. Keyword stuffing is when people use too much of keyword or over use the keyword on their content that is not at all related. Listen to what Matt Cutts and his friend Nelson intended to tell on KEYWORD STUFFING and what you can do to fix it.

Make sure that your content contains images related to your subject of the content. And also make sure you optimize you image by adding ALT ATTRIBUTE (It is a description of image with the relevant keywords in it). The description should connect to the subject of the content.  Make sure the text or the content must be arranged in an orderly manner so that the search engines will be able to understand what the blog post is about. And you must optimize each and every elements that you include in your content, that is, the list below must be optimized in a blog post to rank well in the search engines, they are;

  • Title Tag
  • Meta description Tag
  • Heading Tags
  • Textual Content
  • Alt Attributes in all images
  • Related and relevant internal links in the content
  • Sitemaps( Include both XML and HTML on you blog)
  • Text navigation
  • Canonical Elements
  • Structured Data Markup
  • URL Structure, that is, file name, etc.,
  • Robots.txt file
  • Relevant and related outbound links
  • Privacy Statements
  • Contact Information.

Be clear on your matter of the subject:

Having a clear focus on the subject matter of the blog and content is another way of getting high keyword ranking.

Suppose consider that you have an ecommerce website which focuses on Mobile phones, your blog must have topics which is completely focused on the subject matter of Mobile phones only because this makes the users to navigate your blog easily and it helps them to make research or purchase the desired mobile phone.  And this helps you to increase the credibility and the chances to rank higher in the search engines for the users search query.

I remember I told to get high rank in search engines, you must carefully place your keyword in your content but continuing to place the more similar focus keywords in all of your blog post, and it has better chances for ranking in search engines.

If you want me to say it in layman’s language, it’s like going to a “Buffet” but you stick to a “Salad.” And “You like a search engine, immediately go to Salad section because it is nicely and legibly labeled. And from there you breakdown into different types of salads like, romaine lettuce, parmesan cheese, croutons etc., so what I mean to say here is , if you keep your blog everything grouped accordingly, it’s easy to rank high in the search engines.

SEO growing at a thunder bolt speed. Make it better before it finishes your blog.


“Search engine optimization is not very difficult as many say but it seems difficult because of its complexities that you need to tweak and adjust to work better.”

If you want me to say it in layman’s language, it’s like going to a “Buffet” but you stick to a “Salad.” And “You like a search engine, immediately go to Salad section because it is nicely and legibly labeled. And from there you breakdown into different types of salads like, romaine lettuce, parmesan cheese, croutons etc., so what I mean to say here is , if you keep your blog everything grouped accordingly, it’s easy to rank high in the search engines.

In SEO consistency is the key:

Consistency is a SEO discipline. It is advisable to follow and updating your blog regularly and doing the same way every time you update your blog articles or blog. The reason is simple, your site should look consistent to your reader, that is, they want to update their knowledge and if they don’t find anything new on your blog, your blog will have no value. In other hand, for search engines, there should be a massive reorganization every time you make an update, that is, in order to maintain high rank, you need to keep all your related content wherever they were before.

Let’s get back to out “Buffet Story.” The buffet designer cannot keep the food according to his whims and wishes and if does the people who to eat might feel confused and they will not have any satisfaction of eating. Same way in SEO too, you need to arrange your blog in such way that it pleases both the search engines as well as the users.

Use a download link and add a LOOKING AT SEARCH RESULTS: APPLES AND ORANGES content.

Lastly follow the SEO code of ethics:

Christians, Muslims, Hindus, and other many religions follow the rules of the holy books and likewise the SEO code of ethics should be followed to have healthy SEO practices. SEO ethics is never ending, confusing but whatever SEO you are doing, it should be within the guidelines of Google and other search engines.

Most of the SEO practitioners follow the guidelines prescribed by these search engines like Google, Yahoo, and Bing but not all SEO practitioners follow these rules or guidelines and end up abandoned by the search engines.

Although the industry have not adopted an official code of ethics, that is, some SEO practitioner follow certain code of ethics and others follow different set of codes of ethics. Here is a set of commonly accepted SEO code of ethics across the world:

The magic spell for the high ranking keyword is SEO.


  • No SEO experts will intentionally harm his/ her clients. As a SEO expert or consultant, you have to be honest with your client and should not use any sort of methods or technologies that put your clients website out of Search engines or removal of website from search engines index completely.
  • A professional SEO expert or consultant will not try to violate explicitly the compulsory rules of the search engines or directories. The rules of search engines and directories will change very often and so the SEO experts are entitled to update the knowledge of do’s and don’ts of the SEO guidelines given by search engines like Google, Yahoo, Bing etc.
  • An SEO practitioner should not mislead, harm or offend the consumer visiting the website. He/she should not use any methods like bait and switch strategies in a way of cheating or making more money from their client and the content must be polite and pleasing to the people who use search engines to visit the website.
  • SEO expert must respect others work and should not intentionally violate the ownership laws. An SEO expert should not try to violate any kind of copyright, trademarks, services copyrights and the violations related to spamming.
  • A SEO practitioner or professional is responsible to check that all pages displayed to the search engines must match the content of all pages, that is, there should not be any hidden texts in the content. Hidden texts are against the guidelines of Google and other search engines.
  • Stealing others works or content is considered as the copyright infringement. Copying others content not only proves that you are incapable and untrustworthy or unreliable to follow but also it is against the specified rules and regulations of search engines, and as a SEO expert, it is his/ her responsibility not to violate any copyright laws.
  • Don’t misguide your clients by saying things in which you are not expert. And do not ever claim that you have close relationships with any of the search engines and guarantee that it will appear in SERP.
  • Simply no SEO specialist will take part in a clash of interest without prior notice toall parties involved. This particularly consists of the exercise associated withchoosing to highlight single client or customer over anotherwithin competing keywords and phrases mainly because therea lot morepersonalgainfor the SEO practitioner. Almost all clientele are addressed equally and all will be givenequivalentbest effortwithin their Search Engine Optimization.
  • No SEO expert can set unreasonable clientele objectives or goals. This consists of following of accepted affordable variety of clients competitive regarding a similarkeywords and phrases and inferring that everyone are going to end up beingwithin justprimary positions within the search engines. In addition it consists ofthe particular inferencethat will normally result in obtaining within anunreasonablequantity of your time given the much better-known situationof the search engines like Google, customerwebsite, and competition.
  • Almost all SEO practitioners should offer their very own clientele both internal andexternal dispute resolution processes. This contains the business enterprises address and contact numbers on primary websites, the inclusion of third-party dispute resolution links conspicuously placed amongst the practitioner’sweb site and contracts that willaccept sections dealing with disputeresolution.
  • Almost all search engine optimization professionals will secure the confidentialityand anonymousness of their clients as regards toprivileged data and objects inferring testimonial guidelines intended for the search engine optimization practitioner. All workforce of search engineoptimizationspecialist will ensure that to safeguard the fact that isn’t always referred to as it can harm the client.The search engine optimization maven will no longerconsist of posting of testimonies and proprietary emblems associated withclientlistings, PR campaigns, andother indemnity discussing the customer without specific verifications.
  • All search engine optimization experts will certainly work towards their best capability to boom or maintain the ratings of client sites. Clientele are getting into contract for a price with the search engine optimization specialist in order to ensure you reap and maintain search engine position. The search engine optimization specialist is charged with a good responsibility to make the most of appropriate and authorized technology and strategies and methods to further improve and sustain the search rankings for his or her clients within the face of shifting search engine technology, levels of competition, and client website requirements.


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